SELF STARTERS NIGERIA

Facebook has launched its Nigerian SME Council, the first to launch on the continent, and part of Facebook’s ongoing commitment to help support small and medium sized businesses throughout Africa. The Nigerian SME Council brings together Facebook Africa’s SME team and Nigerian business owners from a range of industries, in a partnership designed to provide better digital tools for business and customer growth. Made up of a combination 15 vibrant start-ups and established SMEs from a range of industries, varying sectors and locations across Nigeria, including Lagos, Abuja and Enugu and Kano. Each business brings with them a wealth of unique experiences in understanding and embracing digital and mobile strategies, as well as reaching the Nigerian customer – making them ideally positioned to offer support to other companies who need it. Speaking at the launch, Abi Williams, Facebook’s SMB Sales Manager, EMEA said: “Small businesses form the backbone of most...

Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, Google+, Instagram and Pinterest — to help drive interest and customers to your business: In this article, the focus is on Facebook, Twitter, YouTube and Instagram. Facebook Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page. Ask customers to share pictures on your Facebook page that show them using their favorite product that they bought from your website. Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view. Subscribers can be customers...