Skip to main content

Promoting your business using the social media

Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, Google+, Instagram and Pinterest — to help drive interest and customers to your business:

In this article, the focus is on Facebook, Twitter, YouTube and Instagram.

Facebook

Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page.

Ask customers to share pictures on your Facebook page that show them using their favorite product that they bought from your website.

Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view. Subscribers can be customers, vendors, and anyone else who is interested in seeing your public posts — just as they would on a business page.

Twitter

Use Twitter to tweet interesting or unusual facts about your business or products and provide a link to that product page on your site.

Send out short tips via Twitter on how to use your services or products.

Follow customers and vendors as well as influential bloggers, journalists, industry analysts, and others with a large following and significant influence on your business or industry.

Use promoted tweets and Twitter cards as inexpensive ways to advertise your products in Twitter.

Get more visibility by tweeting pictures and videos related to you or your business to your followers.

YouTube

Create a YouTube channel for your online business, regularly add fun and useful videos, and then encourage customers to view and share your videos with others.

Launch a video contest: Ask customers to create short videos of how they use your product or service and post them to YouTube, and then let other customers vote on their favorites.

Every week, post a short (two minutes or less) video of yourself offering tips for your customers, such as demonstrating how to use a product that you sell.

Ask customers to submit video testimonials and post them on your YouTube channel.

Instagram

Take advantage of the increased real estate you have with the Instagram web page to tell a story with the images. Have a healthy balance of fun images and business pictures.

Connect your Facebook account, use relevant, popular hashtags, engage by following others and liking their photos. Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.

You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often.

Decide what you have ready to postand create a schedule to help you remember what to post when and totrack what is working once you get going.

~culled

Labels:

Comments

Post a Comment

Popular posts from this blog

How to Make Money Selling Goods on Jumia

Regardless of what you sell in real life, the truth is anyone can sell anything online. It’s even more interesting when you discovered that you can sell your product on Konga or Jumia. For the business tycoon, business women/men and to those who are wondering where to sell your products, Konga and Jumia has made available a platform to display your product to millions of customers on their site. You don't have to be an internet guru to do this: Today, let's get the details on Jumia Sellers Program..... Jumia Sellers Program: Jumia Nigeria offers an online platform for individuals and companies to sell their goods, although many people are unaware of this, Jumia itself just like most ecommerce websites sells only very few goods, majority of the goods are sold by traders registered by Jumia who then pay a percentage of their sales to Jumia known as commision which is currently from 3 – 15% of the selling price of any product. Jumia have more than 3 million visitors e...
Post a Comment
Read more

Signs you are ready for entrepreneurship

You have brilliant ideas for a new business plan on something you have always been passionate about. After considering all the possibilities and challenges you might have to face in the future, finally you decide to leave your day job and swerve your way into a full-time entrepreneur. From managing financial plan, designing the product and testing the prototype, to testing the potential market, you have prepared everything carefully. But then you start questioning yourself, are you really ready to launch your business? Starting a startup can be an exhilarating experience that will not only drain your energy, time, and money, but also your emotions. As a newbie in the entrepreneurial world, you will more likely feel worried about the future of business you are about to introduce. The equal chances of gaining phenomenal success or total failure often leads to a feeling of doubt and uncertainty about the path you choose. While you might have prepared a detailed and thorough product design...
Post a Comment
Read more

Networking Tips for Every Entrepreneur

Networking is one of the lifeblood of maintaining long-term and valuable relationships. No matter whom you are or what stage you are in life, networking is the one skill that every entrepreneur needs to master. Whether it’s learning or making potential business alliances, networking is the social catalyst for success.  The art of networking is not just at the start of creation, but in establishing and sustaining a mutually beneficial relationship in the long-run. The best networking process comes from establishing genuine and sincere connections rather than exchanging business cards and business pleasantries. Below are some of the tips on becoming a “Powerful networker” 1. Attend Community Events Get to identify and attend events within your ecosystem that are relevant to your field. Startup events are spread out around the nation. Lagos, Abuja and Port Harcourt are some of the main cities that host the most entrepreneur focussed events in Nigeria. It is also very important to rese...
Post a Comment
Read more