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Promoting your business using the social media

Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, Google+, Instagram and Pinterest — to help drive interest and customers to your business:

In this article, the focus is on Facebook, Twitter, YouTube and Instagram.

Facebook

Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page.

Ask customers to share pictures on your Facebook page that show them using their favorite product that they bought from your website.

Reduce your workload while expanding your marketing efforts on Facebook: Instead of managing both a business page and a personal page, simply allow subscribers on your personal Facebook page. Subscriptions allow you to send public updates that your subscribers can view. Subscribers can be customers, vendors, and anyone else who is interested in seeing your public posts — just as they would on a business page.

Twitter

Use Twitter to tweet interesting or unusual facts about your business or products and provide a link to that product page on your site.

Send out short tips via Twitter on how to use your services or products.

Follow customers and vendors as well as influential bloggers, journalists, industry analysts, and others with a large following and significant influence on your business or industry.

Use promoted tweets and Twitter cards as inexpensive ways to advertise your products in Twitter.

Get more visibility by tweeting pictures and videos related to you or your business to your followers.

YouTube

Create a YouTube channel for your online business, regularly add fun and useful videos, and then encourage customers to view and share your videos with others.

Launch a video contest: Ask customers to create short videos of how they use your product or service and post them to YouTube, and then let other customers vote on their favorites.

Every week, post a short (two minutes or less) video of yourself offering tips for your customers, such as demonstrating how to use a product that you sell.

Ask customers to submit video testimonials and post them on your YouTube channel.

Instagram

Take advantage of the increased real estate you have with the Instagram web page to tell a story with the images. Have a healthy balance of fun images and business pictures.

Connect your Facebook account, use relevant, popular hashtags, engage by following others and liking their photos. Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.

You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often.

Decide what you have ready to postand create a schedule to help you remember what to post when and totrack what is working once you get going.

~culled

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