Skip to main content

Elements of writing a winning business proposal

A winning business proposal needs to have three basic elements known as  the 3 Ps: The problem, the proposed solution and the pricing information. You need to show to the client that you understand clearly what the problem is that you are trying to solve. You should state enough to show that you also have the solution to the problem. When you know the problem and you have the solution, the pricing information states your fee or, if you are looking for funding, ensure you state the profit-sharing formula.

Draft a sample business proposal now using the information below:

Do your research: Find out everything you can about your potential client. What is their mission and goal? What problems do they face and how does your proposition help them solve the problem? People only listen to you if your idea helps them fill a need or problem – keep this in mind. If your proposition does not help a client fill a particular need, you need to reconsider your pitch.

Keep your proposal short and precise:
Yours probably won’t be the only proposal they have to consider. Keep it short, simple and attach only important details. Make sure your title and the first sentence are captivating enough to hold the interest of the reader.

Put yourself in the place of the company/reader: 
If you were the reader and someone presented that proposal to you, what would you like to see? What areas of problem and solution would you like the proposal to discuss? What tone and structure would you like the proposal to carry? People often turn down requests because what they like to hear does not appear. This is where doing your research becomes important because you need to know what challenges and problems they face and how best to solve them.

Why should they choose you? 
There are probably other proposals they have to consider. Why should they refuse others and choose yours? Highlight your skills, talents and experience at handling such issues: a brief profile of yourself or your company and what best qualifies you for the job.

One of the best ways to draft a business proposal is to use software or download a template and edit to suit your particular needs. pandadoc.com has lots of proposal templates for different situations. Make sure to add your own touches and keep your proposal unique. 

Labels:

Comments

Post a Comment

Popular posts from this blog

How to Make Money Selling Goods on Jumia

Regardless of what you sell in real life, the truth is anyone can sell anything online. It’s even more interesting when you discovered that you can sell your product on Konga or Jumia. For the business tycoon, business women/men and to those who are wondering where to sell your products, Konga and Jumia has made available a platform to display your product to millions of customers on their site. You don't have to be an internet guru to do this: Today, let's get the details on Jumia Sellers Program..... Jumia Sellers Program: Jumia Nigeria offers an online platform for individuals and companies to sell their goods, although many people are unaware of this, Jumia itself just like most ecommerce websites sells only very few goods, majority of the goods are sold by traders registered by Jumia who then pay a percentage of their sales to Jumia known as commision which is currently from 3 – 15% of the selling price of any product. Jumia have more than 3 million visitors e...
Post a Comment
Read more

CREATING WEALTH

Creating wealth in this broke economy is not easy but it's very much possible. First of all, try identify problems and see opportunities in them. Creating wealth in an economy that's broke isn't for jokers but for those serious about microfinance and developing communities. Our economy has become complex mechanisms for moving money around (you can ask Dasuki for more explanations ), and sometimes we confuse moving money with making money.  We hope to become wealthy without thinking about generating wealth. Why??? As long as there is a little folding money in our pockets, we don’t think much about generating wealth, yet it’s worth thinking about. Creating wealth is much different from getting rich.  I can inherit millions of Naira, and I’d be rich, but I didn’t create any wealth.  I can convince my government that I’m a good candidate for a political post, and I can get wealthy regardless of what I do in office . I can steal from my n...
Post a Comment
Read more

Make your goals SMART

SMART Goals Goals and objectives motivate people and help them to work in the right direction. This helps them to focus on short term goals by giving them enough time to achieve them. In other words, the strategy for your goals should be  SMART , which when elaborated in this context means − ●        Specific  −  The  first thing is to be sure about your goals. Like imagining your goal for 10 minutes every day. ●        Measurable  −  Set a time by which you should probably reach your goal. Like becoming more productive and increasing some percent of productivity is not specific. ●        Attainable  −  Make goals that you can achieve within the given timeframe. For example, if you are thinking of doubling your salary within a month, it is not possible. ●        Relevant  −  The  goals you aim should be like your s...
Post a Comment
Read more