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Why digital marketing is crucial to the success of your business 

Digital marketing can and should be employed in organizations of all sizes - from solopreneurs and freelancers through small and medium-sized businesses to large enterprises. The art of building corporate identity or even a personal brand depends on successful and creative marketing strategies online.


Millennials are the largest group of consumers online. They spend approximately 18 hours a day consuming media, part of the research conducted shows they spend 223 minutes a day on mobile.  

Generation Z is also joining the digital force now - with teenagers up to age eighteen now using different channels such as Snapchat and Instagram for communication and forming opinions of the surrounding world.

Digital marketers can identify their target market and build a sensible strategy based on their product or service. This could be instrumental to any business striving for growth and establishing dominance among their competitors.

Moreover, an excellent digital marketer could be instrumental for any type of business. This allows flexibility for professional consultants supporting different organizations or launching their own products or professional services (being able to sell themselves).

Different businesses can benefit from different strategies (depending on their niche, target audience, and their competitors) and working with different businesses often helps testing various strategies and measuring the results of each campaign over time.

For your digital marketing and social media advertising. Contact Santois Media today. We help design the best platform for your digital marketing activities. For enquiries. Call 07031041686.

Follow on Instagram @santoismedia


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