SELF STARTERS NIGERIA

How to be a True Entrepreneur A careful decision must be made to move on to a position involving leadership. This means that, entrepreneurs should begin to inherit attributes of great leaders from now onwards. This can boost entrepreneurs to be capable of thriving in their varied roles in the organization. To become a true entrepreneur.  Take these steps: Set a Role Model Choose leaders whom entrepreneurs idolize most. They may be leaders of modern world or may be legendary leaders from history or maybe both. Start working by combining styles that entrepreneurs think are most suitable for them. They might include personally known mentors as well. Maintain Discipline and Decorum To become an entrepreneur, you need to change some habits that you inherited when you were a follower. A good control over the working process and a consistent rate of implementing ideas are necessary qualities of an entrepreneur. As entrepreneurs, who we have seen before, basic building blocks of a great le...

Most start-up entrepreneurs view a business plan as only a fund raising instrument to submit in bank or any other financial institution. But truly a business plan is a tool for understanding how to put together everything in your business. It is useful to monitoring progress and keeping the business accountable. It also helpful in making sales strategy, recruitment and overall financial planning. Business plan is a written document that describes the nature of business, sales and marketing strategy and a financial calculations with a projected profit and loss account. According to Investopaedia, A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. Sometimes, a business plan is prepared for an established business that is moving in a new direction. Here are 10 critical reasons to have a business plan. To Define a New Business Venture By creating a business plan you will be able to define the new business ven...

Networking is one of the lifeblood of maintaining long-term and valuable relationships. No matter whom you are or what stage you are in life, networking is the one skill that every entrepreneur needs to master. Whether it’s learning or making potential business alliances, networking is the social catalyst for success.  The art of networking is not just at the start of creation, but in establishing and sustaining a mutually beneficial relationship in the long-run. The best networking process comes from establishing genuine and sincere connections rather than exchanging business cards and business pleasantries. Below are some of the tips on becoming a “Powerful networker” 1. Attend Community Events Get to identify and attend events within your ecosystem that are relevant to your field. Startup events are spread out around the nation. Lagos, Abuja and Port Harcourt are some of the main cities that host the most entrepreneur focussed events in Nigeria. It is also very important to rese...

Digital marketing can and should be employed in organizations of all sizes   - from solopreneurs and freelancers through small and medium-sized businesses to large enterprises. The art of building corporate identity or even a personal brand depends on successful and creative marketing strategies online. Millennials are the largest group of consumers online. They spend approximately 18 hours a day consuming me dia , part of the research  conducted shows they spend 223 minutes a day on mobile.   Generation Z is also joining the digital force now - with teenagers up to age eighteen now using different channels such as Snapchat and Instagram for communication and forming opinions of the surrounding world. Digital marketers can identify their target market and build a sensible strategy based on their product or service. This could be instrumental to any business striving for growth and establishing dominance among their competitors. Moreover, an excellent digital marketer coul...

The Tony Elumelu Foundation says it is now accepting applications for business ideas that can transform Africa. The programme, which is in its fourth cycle, is TEF’s 10-year, $100m commitment to identify, train, mentor and fund 10,000 African entrepreneurs by 2024, according to a statement by the foundation. The foundation said prospective applicants could visit its website to apply before the expiration of the deadline on March 1, 2018. The statement read in part, “The programme provides critical tools for business success, including: 12 weeks of intensive online training which guides entrepreneurs on creating and managing a business; mentoring: a world-class mentor to guide during the early transformation stages of the business; funding: $5,000 in seed capital to prove the concept, plus access to further funding; and network access to the largest network of African start-ups and TEF’s own global contacts.” According to the statement, 1,000 entrepreneurs wil...