SELF STARTERS NIGERIA

You must have read or heard about the branding failures of large businesses in the news – those massive errors that spelled doom for once successful ventures. While not making headlines, the collapse of small businesses are more common as a result of branding mistakes. Therefore never underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of making business. Many people think of “brands” as being large, important identities everybody knows about like Nike, Coca-Cola, and Samsung. But building a credible identity for a small business is just as vital, and one of the first steps along the path to success. Here are five common branding mistakes committed by small businesses. All can be avoided with a little thought and planning. Bad business name Branding can’t be generic. It can’t be crude. It can’t be repetitive, or something we’ve all seen before. Your business is your baby, so give its identity th...

Facebook has launched its Nigerian SME Council, the first to launch on the continent, and part of Facebook’s ongoing commitment to help support small and medium sized businesses throughout Africa. The Nigerian SME Council brings together Facebook Africa’s SME team and Nigerian business owners from a range of industries, in a partnership designed to provide better digital tools for business and customer growth. Made up of a combination 15 vibrant start-ups and established SMEs from a range of industries, varying sectors and locations across Nigeria, including Lagos, Abuja and Enugu and Kano. Each business brings with them a wealth of unique experiences in understanding and embracing digital and mobile strategies, as well as reaching the Nigerian customer – making them ideally positioned to offer support to other companies who need it. Speaking at the launch, Abi Williams, Facebook’s SMB Sales Manager, EMEA said: “Small businesses form the backbone of most...

Africa's Young Entrepreneurs [A.Y.E] PRESENTS Networking With The Giants Conference! [#NWG] The conference will be a convergence of global corporate and business giants and would feature other eminent personalities as former President Olusegun Obasanjo, Mrs. Folorunso Alakija, Bola Ahmed Tinubu, Dr. John Moore (USA), Mrs. Patti Boulaye Obe (UK) and Mr. Ashish Thakkar (Uganda). The Networking With The Giants Conference would also provide a networking platform for budding entrepreneurs, government leaders, policy makers, business executives, managing directors/chief executive officers, directors and public and private sector industry leaders to connect and share insights with like minds. Would you like to sign up as a volunteer at the #NWG programme. Volunteering is available for: ushering, protocol, event assistance, photography, accreditation officer and blogger. Send an email with NAME, AGE, NUMBER and select ONE of the interests to volunteer@ayeonline.org "Nothing is...

7 Things You Should Know Before Starting a Poultry Farm (part 1) It’s not unusual for new farmers to start out with poultry because of the popular opinion that poultry farming is an easy entry into farming in general. To an extent, this opinion is true. It is one thing to start poultry farming in your backyard but another thing when you bring in the business dynamics, and that is what we’d like to highlight today in this post. There are already a ton of post online that go straight into finding a good location for your farm. Instead, we’ll show you the operations, and the dynamics that 99% of these posts don’t talk about. Here are the things you should know before starting a poultry farm business. 1. Feasibility Study A feasibility study is not a business plan but it’s just as important. By the time you are done with your feasibility study, you will approach the business of poultry with a firm understanding of what is involved. The feasibi...