SELF STARTERS NIGERIA

INTERVIEW QUESTIONS FOR WILSON’S LEMONADE Can you tell us briefly what Wilson’s lemonade is all about? •Wilson’s lemonade is about all-natural, never from concentrate goodness. We were tired of the fizzy, artificially flavored and from-concentrate stuff everyone was calling ‘juice’ here. We figured maybe other people were tired of that stuff too. So we set out to provide freshly squeezed, real fruit based drinks. We’ve been humbled by the response we’ve been receiving to date. What inspired you to start the company Wilson’s lemonade? •We started the business with the idea of providing a real juice alternative to the from-concentrate, artificially colored and flavored concoctions that were mostly available. We started with less than N2000—which was used to buy a plastic hand juicer and a bag of oranges. From fresh squeezed orange juice, to smoothies and then fresh squeezed lemonade, we were glad to be of service and ex...

Choosing a business idea is easy; anyone can do it. Choosing the ‘right’ idea is often the tricky part. A business idea is like a shoe. If an entrepreneur with the wrong foot size tries to take it on, it may end up a horrible experience. Most times, new businesses fail because the ideas and entrepreneurs behind them are the wrong fit. This article provides you with a checklist of five basic rules you should use to test that great business idea you’ve been considering. 1. Does the business idea stir up a passion in you? Humans are creatures of emotion, more so in the world of business. Our mind is a complex machine that can be brought to amazing action by strong feelings. Passion is the defining quality of entrepreneurship that breeds positivity, ambition and perseverance – the critical nutrients that will nurture any business idea to become a remarkable success. Most people start a business and focus too much on the money that can be made. While we insist ...

The desire of most entrepreneurs is not just to make a fortune, but it is also to become notable. Here are 10 ways to becoming a notable e ntrepreneur: 1. Set-Out to Solve a Major Problem in the Society The cheapest way of becoming famous as an entrepreneur is to proffer a solution to a major problem / challenge in the society. There is hardly anybody who has solved a major challenge in our world that was not rewarded with fame and fortune. Bill Gates solved a problem in the IT world and he was rewarded with fame and fortune, Henry Ford solved a problem in the Automobile industry and he was rewarded with fame and fortune, Steve Jobs solved a problem in the ICT industry and he was also rewarded with fame and fortune, this can also apply to you as you look towards becoming famous as a entrepreneur, then you look for a pressing problem in your community or even the world and proffer a solution to it. 2. Engage in Community Social Responsibility Programs Business owners are now aw...